This week, up to 20 South Korean Samsung executives knelt down during a dealers’ meeting that was held in China in order to apologize for the ill-fated 'Note 7 explosion series' and to show their gratitude, a move that is supposed to be commended, shey?
Screenshot from Bulaode Laohui’s Weibo. Source: WEIBO
However, the move backfired spectacularly as many Chinese fans/ non-fans were quite livid
Apparently, the act of going down on one’s knees in China is usually as a customary sign of respect for senior family members or during religious ceremonies.
Meanwhile, the hashtag “#SamsungMakesChineseKneelForSales” has garnered over 1.9 million page views on SinaWeibo, with most of the comments condemning the company’s behavior as “an inhuman insult.”
In response to the backlash, a Samsung spokesman said this:
"In other words, Samsung failed to observe the principle of KYC and got criticized for a rather commendable effort."
Screenshot from Bulaode Laohui’s Weibo. Source: WEIBO
However, the move backfired spectacularly as many Chinese fans/ non-fans were quite livid
Apparently, the act of going down on one’s knees in China is usually as a customary sign of respect for senior family members or during religious ceremonies.
Meanwhile, the hashtag “#SamsungMakesChineseKneelForSales” has garnered over 1.9 million page views on SinaWeibo, with most of the comments condemning the company’s behavior as “an inhuman insult.”
In response to the backlash, a Samsung spokesman said this:
"In other words, Samsung failed to observe the principle of KYC and got criticized for a rather commendable effort."